There is so much that goes into making a great video. The first and most important step is planning. With a great plan, execution becomes a lot easier.
Part of a great plan is developing a story. All videos should have a story. Even the most basic video should engage the viewer with some sort of story. A story can be very simple, or very complex, but the bottom line is a video tells a story. We love coming up with or collaborating on video projects and then seeing them through to execution.